Google Analytics

1. Getting Started
• Overview of Analytics
• Signing up for Analytics
• Installing Analytics on your site
2. The Main Dashboard
• Understanding dashboard elements
• Platform components
• The data model
3. Behavior Elements
• Site speed
• Search terms
• Experiments
4. Content
• Analyzing your content statistics
• Tracking events
• Exit pages
5. Audience Elements
• Demographics
• New and returning users, bounce rate, and engagement
• Technology
6. Filtering Data
• What does filtering do? Why use it?
• How to apply filters
7. Goals
• What are goals?
• Setting up goals
• Goal parameters

8. Segments
• Create a segment (including pre-made custom segments)
• Analyzing segment data
• Social media segments
9. Tracking Conversion Rates (Ecommerce)
• What are conversion rates?
• Tracking who sends you sales
• Impressions vs Visits vs Real Customers
• Secure pages
10. Tracking Revenue and Analytics
• Linking Analytics and AdWords
• ROI and PPC
• Linking AdSense and Analytics
11. Building reports

• Creating custom reports