Web Content Writing Tips

Lesson 1 - Why Writing for the Web is Different
• Introduction
• Elements of a Good Website
• The Difference Between Web & Print Content
• Who are your Readers?
• Understanding Your Users Needs & Goals
• Understanding the Context of Use
• Understanding the Business Objectives
• Purpose of Content
• Accessible Content
• Search Engine Optimization

Lesson 2 - Characteristics of Good Content
• Structure
• Relevant And Useful
• Accurate And Credible
• Current And Consistent
• Findable
• Scannable
• Simple
• Interesting
• Voice
• Writing Style

Lesson 3 - Writing Effective Content
• Keywords
• Headings
• Lists
• Links
• Visual And Audio
• Forms
• Messages
• Creating A Plan
• Reviewing And Editing
• Test Your Content

Lesson 4 - Looking After Your Content
• Maintaining Your Living Content
• Creating A Content Strategy
• Content Governance
• Creating A Style Guide
• Managing Stakeholders
• Writing For Other Digital Content
• Becoming A Better Writer
• Good Writing for the Web Checklist